Build A Network
There’s a reason the saying “You are the average of the five people you spend the most time with” rings true. Success in real estate is not just about market knowledge, hard work, or even experience. It is about the people in your corner, the ones who challenge you, support you, and push you to grow.
The most successful agents and team leaders are intentional about who they surround themselves with. If you want to scale, improve, and thrive in this industry, you need the right people in your circle.
Let’s break down the five types of people you need to grow a profitable, sustainable real estate business and why they matter.
The Supporter: The Encourager Who Keeps You Going
Real estate is a business full of wins and setbacks. Some deals will go smoothly, while others will test your patience. When the inevitable challenges come, you need a Supporter, someone who reminds you why you started in the first place.
Celebrates your wins, big or small.
Remind you that one bad week does not define your career.
Helps you keep your mindset strong when you feel like giving up.
The Supporter may be a fellow agent, a mentor, or a friend who simply believes in you. Their role is not to challenge you but to make sure you do not let frustration cloud your vision.
The Coach: The One Who Pushes You to Be Better
Coaching is not about telling you what you want to hear, it is about guiding you toward what you need to do to grow. Every high-level professional, from elite athletes to CEOs, has a coach because they understand the value of outside perspective, accountability, and strategy.
Push yourself beyond your comfort zone so you do not stay stuck.
Hold yourself accountable for taking action instead of making excuses.
Help you set the right goals and stay on track.
A good coach challenges you without letting you off the hook. They push you because they see your potential, even when you do not.
The Visionary: The One Who Expands Your Thinking
If you want to grow in real estate, you need people in your life who are already operating at the level you aspire to reach. The Visionary is someone who is ahead of you in business, leadership, or personal development. They show you what is possible.
Helps you see beyond the next transaction and think bigger.
Encourages you to take calculated risks that could lead to long-term success.
Offers insights based on experience, not just theory.
Find a Visionary by surrounding yourself with people who have built something bigger than you have. Follow top industry leaders, join masterminds, and seek out mentors who inspire you to level up.
The Disruptor: The One Who Challenges Your Thinking
It is easy to surround yourself with people who agree with you, but growth happens when someone questions your approach. The Disruptor is the person who asks tough questions, challenges your blind spots, and forces you to think differently.
Helps you recognize outdated strategies that are holding you back.
Encourages you to see opportunities where others see obstacles.
Pushes you to step outside your comfort zone instead of playing it safe.
This person may not always tell you what you want to hear, but their perspective is invaluable. Instead of resisting their input, lean into the challenge and use it to refine your approach.
The Anchor: The One Who Keeps You Grounded
Real estate is fast-paced, competitive, and often emotionally draining. You need someone who reminds you that success is not just about transactions but about building a business that aligns with your values and goals.
Keeps you focused on what matters (not just the numbers).
Reminds you to maintain a work-life balance.
Creates a safe space where you can be yourself without judgment.
The Anchor might be a spouse, family member, or close friend who helps you stay grounded. Their presence prevents burnout and keeps you from losing yourself in the constant grind.
Who Is in Your Circle?
Take a moment and reflect. Do you have these five types of people in your life? If not, it is time to be intentional about building your circle.
The agents who grow the fastest are not the ones who try to do it all alone. They surround themselves with the right mix of encouragement, challenge, and vision.
Real estate is not a solo game. Success is built in community. Make sure you are surrounding yourself with the right people.